What We Do

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Brand Building & Marketing

We have 14+ years’ experience building brands across a number of categories in the Irish Retail Market.


We will:

  • Build your brand’s market presence all over Ireland

  • Win market share for your brand

  • Develop inspired solutions for sales growth

  • Care for your brand like it’s our own

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Distribution

Our reach extends to over 1000 Retail Stores in Ireland, including every Dunnes Stores, Supervalu and Tesco. Using this we can scale sales for your brand quickly and efficiently.

  • We deliver direct to Supermarkets in all 32 counties in Ireland within 48 hours

  • Our Store Capacity is in excess of 1,100 pallets

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In-House Sales Team

We have 13 dedicated salespeople that will get behind your brand and win space in stores all across the retail market.

  • Our Sales team all have years of experience in the industry and expert knowledge

  • We invest regularly in training to ensure our sales team deliver the best possible results for our partners

  • We have a cutting edge system for presenting new products in store and taking orders

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Merchandising

At Frontier Foods we pride ourselves on our aggressive approach to merchandising. While our competition outsources, we take a hands on approach to merchandising your brand’s products in store.

  • We will secure premium shelf space and facings for your brand

  • We develop custom FSDU’s and Point of Sale for our partner brands

  • Our team will regularly fill and face of your brand’s displays

  • We dual merchandise

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Case Study: How we established 'LEE KUM KEE' as a household name in Ireland
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BEFORE WE BECAME LKK'S PARTNER

  • Limited distribution & shelf space across retailers with just 21 listings 

  • Brand was not cared for or focused on by previous distributor

  • Sales of €170k in the year prior to us taking over

FRONTIER FOODS TAKEOVER

  • Discovered the brand at ANUGA Food Trade Fair

  • Assessed competition and current brand performance

  • Took over and re-launched in the Irish Market in 2018

  • Defined core lines and strategy

OUR LAUNCH STRATEGY

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AGGRESSIVE PROMOTIONS

CUSTOM POINT OF SALE

EDUCATION

CHASING LISTINGS

FIGHTING FOR SHELF SPACE

FOCUS ON CORE LINES

THE RESULT

Annual sales from €170K to €600k

 & listings from 21 to 108 within 3 years